This Cillit Bang Ad does exactly what it says, it gets the message across and even shows the product working. It used bright bold colours which are in your face so u cant miss the advert when its on the TV. Im not a big fan of this advert its too in your face!!
I much prefer this literal ad to the Cillit Bang advert, it doesnt get the message across in an annoying way. Its clear and to the point, the man wants to paint his door, ronseal says it will will be dry and waterproof in 30min so he paints the door and in 30 min its dry. So its making the point "It does exactly what it says on the tin" completely true.
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