I chose to analyse the Dove viral ad as it makes a massive impact and point to all women out there. It speeds up the process it took this women to get to be on a magazine/ billboard. you see her have her hair and make up done then how she is changed on photoshop. Im glad Dove did this as finally someone is showing that all the women you see in everyday media are not real women.
Iv loved this advert since the first time i saw it! It makes ikea seem fun, as i know a lot of people hate to go shopping in ikea. The tune is catchy and its song links in with the advert really well, there is a series of Ikea Kitchen with different parties going on and these 2 guys attend every one of them, the message is that there is a kitchen for every type of party. I love the use of colours lighting and tone in this, the bold bright colours also work really well with the dimmer lower tones.
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