To me this advert just says, Adidas is a way of life! Adidas is in everything. There is a lot of celeb endorsement throughout this advert, which shows its a massive brand. The music ties in nicely, and just seeing snippets of clips leaves you wanting to see more or maybe create your own adidas experience. The advert shows Adidas in more than just clothing but sponsors and equipment too.
This advert is literal but gets the message across that by using Lynx Excite not only will you get beautiful women even angels will fall for you. The music ties in with the angels very well, they cant get enough of the scent when they find the man. Its a very well constructed and thought through advert.
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