Analysing Adverts!

Twinings Advert

This advert works very well for the brand and it is definitely aimed at the older generation. I do like how it tells a story other than the animation it is such a simple advert, at the end there isnt even any one speaking over the top of the music the copy just shows up, simple short and sweet. You dont have a lot of these story adverts about which is why i also like it, the soothing music lets you think the tea is soothing and relaxing too.

Birds Eye Polar Bear

The new birds eye ads have to be my favourite of all time!! I just find them sooo funny. I like how they use a polar bear as they live in the arctic and the freezer is a cold place. His voice is clear and the message is put across easily. He also describes the food and tells her why to use birds eye and nothing else! in most frames the only thing standing out is the birds eye product. I cant wait to see more of these. 

Analysing Adverts!

Dove Viral Avert

I chose to analyse the Dove viral ad as it makes a massive impact and point to all women out there. It speeds up the process it took this women to get to be on a magazine/ billboard. you see her have her hair and make up done then how she is changed on photoshop. Im glad Dove did this as finally someone is showing that all the women you see in everyday media are not real women.

Ikea Kitchen Party Advert!

Iv loved this advert since the first time i saw it! It makes ikea seem fun, as i know a lot of people hate to go shopping in ikea. The tune is catchy and its song links in with the advert really well, there is a series of Ikea Kitchen with different parties going on and these 2 guys attend every one of them, the message is that there is a kitchen for every type of party. I love the use of colours lighting and tone in this, the bold bright colours also work really well with the dimmer lower tones.

Analysing Literal Ads

Cilit Bang Advert!

This Cillit Bang Ad does exactly what it says, it gets the message across and even shows the product working. It used bright bold colours which are in your face so u cant miss the advert when its on the TV. Im not a big fan of this advert its too in your face!! 

Ronseal Advert!

I much prefer this literal ad to the Cillit Bang advert, it doesnt get the message across in an annoying way. Its clear and to the point, the man wants to paint his door, ronseal says it will will be dry and waterproof in 30min so he paints the door and in 30 min its dry. So its making the point "It does exactly what it says on the tin" completely true.

Analysing Ads

Guinness Ad - Dark Life

Im a fan of all the Guinness adverts, and when i saw this one i thought it was just as good as the rest of them.  I love how you see what is the sky (which is actually Guinness) comes down and just emerge the town, and as the advert continues it begins to take over the entire city/town. You see things come to life with lights, fires, people in the streets,  in the end the entire city is alive. During the ad you see shots of people drinking Guinness. The ad works well as you see things go from dark to light just like a Guinness does. The colours and theme is appropriate for the ad. 

Skoda - Full Of Lovely Stuff

This Skoda ad is really clever as you watch them build the car, and turn it into a massive cake. The song used sings about food and sweet things everyone loves, so creates the idea that this car is going to be really nice too. By showing that they make the car, and put all the icing on and build the engine too, shows that they (Skoda) put a lot of care and craftsmanship into building there products. Throughout the ad when the cake is being constructed Skoda parts are brightly coloured to stand out against the white plain background.

Audi R8 - Spyder! Beauty and the Beasts

This is beautifully made advert but its a bit mixed up as the theme is based on Beauty and the Beast. I know that the Audi is meant to be the "beauty" and the hot rods the "beasts" but i think all the cars in this advert are nice, and Im sure any car enthusiasts will be thinking the same thing, the Audi is a modern, beautifully constructed car but on the other hand the hot rods are an authentic piece of history with a lot of character of there own. I think the transition between the music helps differentiate between the "beauty" and the "beasts" when the hot rods are being shown the music is very quick Rock 'n' Roll and the hot rods are shown racing about bumping into one another, its almost like the scene has been sped up Then everything starts to slow down including the music, next is a shot of the car and in comes the very light slow beautiful classical music, it makes the car look even more graceful. It dodges all the hot rods so effortlessly, and that is what ties it in with the copy so well at the end. Very clever advert in my opinion.