Benetton Analysed!

This campaign was made in 1989 by Oliviero Toscani these posters then went on to shape the following 11years of Benetton. Both these posters are to get across that skin colour isnt an issue. They have nothing to do with the clothing brand but they are highlighting a global issue and these strong images defiantly got attention and there message across.  

Analysing Literal Ads

Cilit Bang Advert!

This Cillit Bang Ad does exactly what it says, it gets the message across and even shows the product working. It used bright bold colours which are in your face so u cant miss the advert when its on the TV. Im not a big fan of this advert its too in your face!! 

Ronseal Advert!

I much prefer this literal ad to the Cillit Bang advert, it doesnt get the message across in an annoying way. Its clear and to the point, the man wants to paint his door, ronseal says it will will be dry and waterproof in 30min so he paints the door and in 30 min its dry. So its making the point "It does exactly what it says on the tin" completely true.