Analysing Literal Ads

Cilit Bang Advert!

This Cillit Bang Ad does exactly what it says, it gets the message across and even shows the product working. It used bright bold colours which are in your face so u cant miss the advert when its on the TV. Im not a big fan of this advert its too in your face!! 

Ronseal Advert!

I much prefer this literal ad to the Cillit Bang advert, it doesnt get the message across in an annoying way. Its clear and to the point, the man wants to paint his door, ronseal says it will will be dry and waterproof in 30min so he paints the door and in 30 min its dry. So its making the point "It does exactly what it says on the tin" completely true.

Analysing Ads

Guinness Ad - Dark Life

Im a fan of all the Guinness adverts, and when i saw this one i thought it was just as good as the rest of them.  I love how you see what is the sky (which is actually Guinness) comes down and just emerge the town, and as the advert continues it begins to take over the entire city/town. You see things come to life with lights, fires, people in the streets,  in the end the entire city is alive. During the ad you see shots of people drinking Guinness. The ad works well as you see things go from dark to light just like a Guinness does. The colours and theme is appropriate for the ad. 

Skoda - Full Of Lovely Stuff

This Skoda ad is really clever as you watch them build the car, and turn it into a massive cake. The song used sings about food and sweet things everyone loves, so creates the idea that this car is going to be really nice too. By showing that they make the car, and put all the icing on and build the engine too, shows that they (Skoda) put a lot of care and craftsmanship into building there products. Throughout the ad when the cake is being constructed Skoda parts are brightly coloured to stand out against the white plain background.

Audi R8 - Spyder! Beauty and the Beasts

This is beautifully made advert but its a bit mixed up as the theme is based on Beauty and the Beast. I know that the Audi is meant to be the "beauty" and the hot rods the "beasts" but i think all the cars in this advert are nice, and Im sure any car enthusiasts will be thinking the same thing, the Audi is a modern, beautifully constructed car but on the other hand the hot rods are an authentic piece of history with a lot of character of there own. I think the transition between the music helps differentiate between the "beauty" and the "beasts" when the hot rods are being shown the music is very quick Rock 'n' Roll and the hot rods are shown racing about bumping into one another, its almost like the scene has been sped up Then everything starts to slow down including the music, next is a shot of the car and in comes the very light slow beautiful classical music, it makes the car look even more graceful. It dodges all the hot rods so effortlessly, and that is what ties it in with the copy so well at the end. Very clever advert in my opinion.

Analysing Ads

Evian Roller Babies

Everyone was talking about this ad when it first came out! When the music first starts it grabs the audiences attention as its a very upbeat and recognisable song.  Then from the second you see the babies, as its such a surreal thing to see babies roller skating. All the colours are bright clear and soothing, which i think portray everything about the water its advert, when the music stops and cuts to a plain screen with the Evian logo and a bit of text that makes you read it as where your so engrossed in the ad then the music stop and you can hear drops of water and lets you know "Supports your body's youth" it relates back to the roller babies as there very youthful. The animation used in this advert is very well done. They also include the product into the advert which the babies use to skate around. Overall i think this is a very well made advert and connects with every target audience.